Everything you need to know about Black Friday

7 Minutes Read

Black Friday! The best time to do your shopping… or is it?  

This phenomenon, originated in the USA, but it has already become well established in the UK. It is now a major part of our shopping psyche. As it evolved over time it extended in length (now the discounts last around a week) and increased in popularity.  

The event of shopping mania will kick off last week before December on the 23rd of November.

This blog post will give you some basic information about this event. Read more to find out what to expect, where to shop, and what to be wary of.  

What to expect

A lot of spending! Britain has not seen a higher increase in shopping than during this period. What is interesting to see from surveys is that Brits do not plan their shopping ventures during Black Friday. Some aren’t even sure if they will purchase anything. Perhaps the impulsive purchases is one of the reasons we end up spending so much.

A completely opposite behaviour can be seen in retail where planning happens weeks in advance and most brands participate. 91% of stores offered discounts last yearWe can predict similar numbers this year as well. You can also be certain that discounts will last longer than just on Black Friday and Cyber Monday.


How to prepare?

Should you plan in advance as to what you’ll buy and where?

Recent research shows that most shopping will be done online and this is where you’ll find the best deals.  However, it is advisable to make sure you compare retailers and purchase items only from trustworthy sites.

Unfortunately, before Black Friday it would be good to tighten your belt and save as much money as possible. If you plan out a budget for November, it is more likely that you’ll get the products you most want and not overspend.  

Best offers

Nab the best deals. Look for offers like “Buy 2 get 1 free”. Obviously offers such as the one above, will make you spend more money during that particular purchase, however you get things for free, saving you money in the long run. Just make sure the objects you buy are actually things you need and you won’t be manipulated into overspending.  

What you have to watch out for is “fake deals”. Some retailers will increase prices in October to make the deals they set for November look even more attractive. These tricks are particularly popular with expensive items such as TVs, Laptops etc. However, generally speaking the deals you can find during Black Friday are genuine. To prevent being tricked into thinking a deal is better than it really is, look at the price changes on your favourite products some weeks in advance.

Special Offer

What to focus on?

Think in terms of characteristics that you like in a potential purchase rather than a specific model. It might happen that the item you originally wanted won’t be heavily discounted, but you will find a cheaper similar version. You will prevent yourself from feeling disappointed when you focus on the features you are looking for opposed to particular objects.

Buy Christmas presents now. Black Friday is the perfect time to purchase gifts for the lowest price. If you are uncertain as to what to buy, you can rely on special gift sets. A bottle of Prosecco with chocolates or a fancy soap and bath bombs set will be the perfect option if you’re out of present ideas. What’s even better is, it will come nicely wrapped to save you time and hassle.    

This period changed the way retailers operate, especially when it comes to online shopping. Keep your eyes peeled for our next blog post which will go in depth about Cyber Monday and how to make the most of it.


Where to do your shopping?

What Black Friday deals can we expect, and which retailers are a safe bet for the best discounts?

Check out Amazon and their own brand products such as: Kindle, Fire TV and Echo. There will probably be a massive price drop on electronics. You can expect for both new products as well as second hand items on eBay to be dirt cheap. Argos will be another store where you will find discounted toys, tech and home wear.

The best discounts last year included iPhone 7, Nintendo Switch and let’s not forget Samsung Galaxy S8 therefore, we would recommend focusing on expensive technological appliances to get the best bargains.



Some companies offer cash back when you spend money in stores they partnered up with. Check out websites such as Quidco. It’s worth noting that signing up might be beneficial not only during Black Friday but as a general way of getting cashback and vouchers.


In the UK your purchases are covered by the wealth and consumer protection laws. These act both on and offline. However, you have to keep in mind that this legislation might be hard to enforce if the purchase was made outside of the EU. You also have to be cautious of phishing sites and other forms of fraud. If something doesn’t seem quite right, it’s best not to go forward with the purchase. Make sure your anti-malware software is up to date, if you are shopping online.

Black Friday can also get quite intense in stores where some shoppers literally fight for their desired products. Please be mindful and avoid places which clearly are too packed and have poor crowd control.  


You’ve only got one week to plan, so get ready guys and make your shopping lists, because this year’s Black Friday deals is very likely to set a new record.